Campbell's Chunky soup wanted to activate their brand on Twitter throughout the 2019 NFL season, so the team at VaynerMedia came up with multiple shows to showcase Chunky. Ideas were executed over 9 weeks such as "Let's Get Steamy," the "Two Minute Drill" challenge, and "Six Second Chunks" featuring Chunky's current stable of NFL personalities.
We also put a spotlight on Jeff, a restaurant owner in Milan, Indiana who pledged to live on the roof of his restaurant until the Cincinnati Bengals won their first game. We brought Jeff a pallet of Chunky soup to keep warm on the roof and followed along with his journey.
Edited by Neil Fennell
Creative Director: Elyse Barton
Air Dates: October-December 2019